One Way
Link Juice For Your Website
Before reading this make sure you have read the below
articles in the order listed. It is very important to get this
right.
Milk Your Article For Link Goodness
Once that is done then read on...
Getting Links Back To Your Website
Your Bio Box as we have already stated is a very important
piece of your article. Those links that you build in there
are very very important.
What you want people to do is link to your site. If you
write good articles this is most of your problems solved.
People will add you to their favourites if they feel that you
provide good value for money and could help them to improve the
business they are building.
As simple as that sounds, a lot of article writers do it
wrong. If you are promoting a product, make sure the product
has a page on your website.
Do not link directly to sites for affiliate products
they’re promoting. You can make money that way, but you’re
throwing the chance away of getting a subscriber to your
website. The more people you can get to join you who are
interested in the subject you are promoting the more chance you
have of selling to them in the future.
By sending them directly to the affiliate link you have a
good chance of making a sale, but you loose the chance of
offering this person other sales in the future.
But what on your site do you link to exactly?
Make sure one link is to the content related to your
article. This is the obvious one.
In the article that we wrote , you could link to a page
with information about your XBox 360 repair guide. Make sure it
is "Keyworded" correctly.
Don’t link directly to a squeeze page, or EzineArticles.com
in particular won’t accept your article. Link to real, related
content.
That could be a related article, a page with information
about products, virtually anything, as long as it’s solid
information.
You could also link to a continuation of your written
article. The best thing to do is to link to a review page
on your website. In this review page there should not be a link
out of it.
The secong link on your page should either be directly to
your index page which is giving you link juice, or to another
major page on your website.
By this we mean the following. If your website is about
different sports cars your main link will go directly to the
review page you want to send them to. ie www.uavago.com/ferrarireviews.php
Your second link would go to the main directory for the
sports cars.ie www.uavago.com/ferrari.php
This will send PR juice to both of these pages. In the top
link you would not have an exit box if you were trying to sell
ferrari products. In the bottom link you would have a link on
the page directly to either your homepage or to other pages on
your website.
Another good way is to write an article promising a
certain number of “insider tips”, or something similar, then
making people click through to your site to get more.
For instance, you could write an article on the Top 10 XBox
360 Problems And Solutions…and only give them five in
your article. One of the links will then go directly to
the rest of the tips. The other link can go either to a main
directory or to the review page of all the products you have
looked at.
Sneaky? Yep. But sometimes it pays to be a little sneaky
when it
comes to getting the most out of your SEO efforts.
Regardless of what you link to on your site, though, always
remember to do this
Include your keyword in the title of the page you link to.
This is explained in Targeting The
Keyword. You’re also keeping Google happy when
you do it. Here’s what Google sees:
That means Google will reward you for that link. It’s really helping
Google help you…and you got it essentially for free.
Include your keyword in the text of that page. Again,
Google’s getting smarter all the time, and they’re always
looking to make sure searchers get good stuff on pages in
the ERPs. Having your keyword in your page title helps,
but if that’s all that’s on your page, you’re sunk. Include at
least 500 words on the page, and include your keyword in it,
especially
in your header tags.
You can link from that page to an affiliate site, to
additional content
at your site, to your own sales page…anywhere you want. But if
you
give Google a page like that, coming from a link at a
high-quality site
(and believe me, sites like EzineArticles.com are of high
quality in
Google world), you’ll be winning the SEO game.
Our next article you should visit is...
Using Web 2.0 For
Traffic
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